(The list of top 50 papers is based on Sunday circulation but includes The Wall Street Journal, which does not report Sunday circulation to AAM. This is up 14% from 2019, which itself was 5% higher than 2018. In the fourth quarter of 2020, there was an average of 13.9 million monthly unique visitors (across all devices) for these top 50 newspapers. Thus, the figures offered above reflect the top 50 U.S. Gauging digital audience for the entire newspaper industry is difficult since many daily newspapers do not receive enough traffic to their websites to be measured by Comscore, the data source relied on here. Unique visitors of newspaper websites Year For more details on how this affects our estimates and conclusions, see this post on our Decoded blog. For comparison, the chart above shows estimated total weekday circulation using just the AAM data and when the digital subscriber numbers from the Times and the Journal are included over the past five years. In 2020, however, including the Times’ and the Journal’s digital subscribers reverses the trend: Total weekday circulation would rise by 10%, not fall by 6%, as is the case when looking strictly at the AAM data. In previous years, including these subscription numbers with the AAM circulation data would not have changed the overall circulation picture, as total circulation would still decline.
The addition of these figures would also change the overall picture for combined print and digital circulation. If these independently produced figures were included with the AAM data in both 20, weekday digital circulation would have risen even more sharply, by 38%.Įstimated newspaper circulation using two different data sources Date The Times and the Journal provide data on digital subscriptions in publicly available reports, but since this is not the same as circulation and may not be counted under the same rules used by AAM, these independently produced figures cannot easily be merged with the AAM data. – The New York Times, The Wall Street Journal and The Washington Post – have in recent years not fully reported their digital circulation to AAM. But three of the highest-circulation daily papers in the U.S. Using only the AAM data, digital circulation in 2020 is projected to have risen sharply, with weekday up 27% and Sunday up 26%. Within this total circulation figure, weekday print circulation decreased 19% and Sunday print circulation decreased 14%.ĭigital circulation is more difficult to gauge. Additional details about how the circulation estimate is calculated can be found in the methodological note below.) As such, in 2020, the comparison is between average circulation for the three months ending September 2019 and the six months ending September 2020. (Note that the Alliance for Audited Media (AAM), the source of this circulation data and the group that audits the circulation figures of many of the largest North American newspapers and other publications, changed their reporting period in 2020 from a three-month period to a six-month period.
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